In a digital event on Tuesday, Apple executives declared a bajillion new iPhone 12 models. Or at least pretty near it.
Rather than the trio of new iPhones, it launched the past couple of years, Apple trotted four. Add to that a couple of layover models and the recently launched SE, and the grand total of iPhones currently sold directly by Apple is seven! (There are many others you can still buy elsewhere, but I am not going there.)
Apple will tell you its”good, better, best” transfer across all its product lines (Watch and iPad, too) gives consumers more choice. With variations in size, features and price, you can decide which works best for you and your budget.
You will find global small business motives, too, explained Patrick Moorhead, president of the tech company Moor Insights & Strategy. “Different price factors imply more in countries like China and India, where $25 creates a massive difference,” he added.
The result? Shopping for an iPhone today requires a magnifying glass for careful inspection of the attributes –especially the cameras, screen sizes and compatibility with all the new 5G cellular networks. It’s important to understand all of your options –everything you get and don’t get with each of them, old and new. I have broken it down to you:
iPhone 12 Mini ($699 and up)
What you get: The tiniest, most feature-packed iPhone in the past years. Yeah, remember when iPhones really fit in our hands and pockets? With the Mini, a 5.4-inch display was crammed in an aluminium and aluminium package about the magnitude of this iPhone 8 or SE.
Beyond this, you get all the core iPhone 12 benefits: 5G connectivity for faster cellular wireless; the brand new, faster A14 Bionic processor; the new squarish design that’s comparatively thinner and lighter than previous versions; and also those Retina XDR displays, which are brighter, more colourful OLED screens. The phone displays will also be coated in what Apple calls a”ceramic shield” that it says provides four times greater fall performance.
All the iPhone 12 versions have a magnetic disk embedded in the trunk, enabling you to magnetically clip fresh MagSafe accessories to the trunk, including a new $39 wireless charger and pocket-sized pouch. I’m strangely excited about these!
Camera-wise, there’s a 12-megapixel wide and ultrawide camera on the back. All the iPhone 12 cameras (front and rear ) are now capable of Night Mode and also have HDR 3 to crisper, more detailed shots.
What you do not get: There is any charging brick or earbuds at the box. Apple has cut that across all its iPhone 12 and iPhone 12 Pro versions. iPhone 12 Mini buyers also overlook several higher-end cameras and detectors, which I will get to.
What you get: All the exact same things as that iPhone 12 Mini, but with a larger 6.1-inch screen. Yep, that’s the only difference between the two.
What you don’t get: Any improvement in battery life over the past year’s iPhone 11. In fact, Apple did not focus on battery life, mentioning only the versions still have all-day battery life, and there are some built-in 5G power-saving tricks.
What you get: The same size 6.1-inch display as the iPhone 12 but at a more superior layout and with extra camera power and tricks. Rather than the aluminium rims of their standard iPhone 12 versions, the Pros get fancy-schmancy stainless steel.
There is a small improvement over last season: The wide-angle camera currently has a larger aperture, which Apple says provides 27% greater low-light performance. The 12 Pro also has a lidar sensor for depth-sensing surroundings for 3-D programs like the layout or augmented reality. The two Pro versions will also have the ability to shoot higher-quality Dolby Vision HDR.
What you do not get: The bigger 12 Pro is only missing a couple of camera upgrades, and a bigger battery of the Pro Max.
IPhone 12 Pro Max ($1,099 and up )
What you get: The Pro Max is the same as the regular Pro but with a monster 6.7-inch screen (covering a larger battery) and a few camera upgrades. There is a new telephoto camera with more magnification, capable of 2.5x optical zoom.
What you do not get: A telephone which isn’t the magnitude of a pool raft.
What you get: Last year’s Goldilocks phone, only $100 cheaper. It is a sizable phone with a 6.1-inch display that does the basics with great all-day battery life. Its camera lineup is very similar to that of the iPhone 12 and 12 Mini, therefore people who aren’t going for pro photography may not even care about that.
What you don’t gain: 5G, multiple cameras, an OLED screen and a thinner design.
What you get: A age-old iPhone that’s still capable of holding its very own. I loved the XR rear in 2018 because of its bigger display, colourful design and a large battery. Sure, the A12 processor might appear old, however, this is still going to be an extremely snappy phone from those upgrading from an iPhone 7 or 8.
What you don’t receive: A second camera for ultrawide shots, and any bragging rights at all.
iPhone SE ($399 and Up)
What you get: A fingerprint detector. (Something I want all phones had in 2020, with our mask-covered mugs.) A 4.7-inch screen that fits in your hand! Additionally, snappy performance from the A13 Bionic processor and a solid, single 12-megapixel camera that’s capable of portrait style with software tricks.
What you do not get: 5G, multiple cameras, pet portrait mode (no artful blur around Fido’s face!), a bigger screen or Face ID.
I’m planning to review the newest models in the coming weeks.
If you can’t wait until then and plan to pre-order before, please promise you will remember my annual iPhone buying information: No matter of what you’re upgrading from, choose which features matter to you, and attempt to ignore Apple’s marketing machine, particularly around 5G this past year. 5G on its own isn’t a reason to buy an entirely new mobile –at least not until the networks get faster and are more accessible to all